Branding

The embodiment of your brand is more than its visual assets. It is how you live your mission, how your organization operates, and how it interacts with your audience. It is the stories you tell and the way you tell those stories is your brand’s...

While many companies are busy focusing their marketing and branding efforts on social media platforms giants like Google +, Twitter, Facebook and Linked-In, crafty brands have realized that a diverse social media campaign can yield a more robust and engaging presence. One of these often...

In today’s overcrowded market, consumers are increasingly making their purchasing decisions based certain “brand qualities” rather than product or service itself. Consumers want to know the story behind the brand. They want to connect with brands on a deeper level, as these brands have an...

From the moment a prospective resident lays eyes on your building they have already made several assumptions about the property. These first impressions are crucial and it’s important to manage your brand in a way that promotes the best possible initial reactions. By following these reminders...

Why is story telling important when it come to hospice marketing? All great brands tell a story. The best will become stories. What story is your hospice telling and why is it so important? That's what we'll talk about in this hospice marketing blog. Stories differentiate your...

What can we learn about marketing hospice from the Super Bowl? Budweiser named the Clydesdale foal who stole America’s heart during the Super Bowl, Hope. I don’t drink Budweiser and I am truly not their demographic but I, like millions of others, connected to the story...

While strategy is a powerful discipline in winning market share, many hospices face the reality that, without good execution, a strategy is nothing more than intention. Every year hundreds of strategic plans fail in hospices across the nation because they weren’t translated into compelling experiences. Consumers...

Keeping up with the competition is no longer a winning strategy. If you are a hospice dealing with today’s landscape, you must out-design, out-position and out-engage the competition. The number one strategy of high-performance brands is radical differentiation. It’s building the right brand distinctions then keeping...

As you plan and implement communication strategies to gain ADC and LOS, don’t overlook one of your most critical audiences: employees. Whether you have focused on shaping a sound internal brand culture or not, it is influencing your hospice’s success every day. A hospice's internal team...

It’s not a wonder that many people think all hospices are the same. Most hospices promote the category of hospice rather than creating a hospice brand only they can own. Hospice is a great option, one I wish every individual facing end of life could...