Strategy

When marketing a health related product or service the most important target is understandably the in home gatekeeper. She makes 85% of the healthcare decisions in the home. She is also the target who will tell you that healthcare companies totally don’t get her. In...

From the moment a prospective resident lays eyes on your building they have already made several assumptions about the property. These first impressions are crucial and it’s important to manage your brand in a way that promotes the best possible initial reactions. By following these reminders...