Social Media

Whether you are planning content for your website, blog, or social media the first step is research. In order to create content that will garner the interest of your audience, you must understand what your users want and aim to fill that need. Content Strategy is...

While many companies are busy focusing their marketing and branding efforts on social media platforms giants like Google +, Twitter, Facebook and Linked-In, crafty brands have realized that a diverse social media campaign can yield a more robust and engaging presence. One of these often...

Patients, caregivers and prospective members want to know that their health care providers are current and engaging. Once labeled a “flash in the pan”, social media is proving to be much more crucial to brand success than previously thought. Consider these benchmarks of renowned health...

Many of you know of Anoroc’s recent building of endless air miles as we’ve been hopping around this beautiful country of ours from the sunny West Coast, to Bean Town, the lovely Cape and from the South to the North on our own East Coast....

There is a great article in the New York Times that starts by stating: For many people, social networks are a place for idle chatter about what they made for dinner or sharing cute pictures of their pets. But for people living with chronic diseases...

Again I am up on my soapbox. I know no one is surprised. Forgive me in advance. But I just read a blog post by a company who claims to be ‘experts’ in social media. The post was reviewing a Web site with what they...

Beyond creating the strategy that determines what users will gain from engaging in social media platforms, is creating tone and voice. For social media platforms to be engaging to women in the caregiving cycle they must embody key characteristics. Anoroc’s hospice research has determined much about...

There is little doubt that hospice can profoundly improve the quality of life for those facing a life limiting illness. Yet there remains a large degree of misunderstanding, lack of knowledge concerning breadth of services and the struggle with late referrals. Can social media work...