No other hospice marketing agency in the nation has conducted as much in-depth research on hospice decision making as Anoroc.
“Being the very first hospice marketing agency in the country has given us an unmatched perspective. We have been studying targets and analyzing hospice marketing strategy for close to 2o years. That has led to real changes in how we approach building hospice brands and conversations with their publics. We believe marketing hospice is unlike marketing any other service, what we’ve learned is vital to building the long term success we have for our partners,” Deborah Loercher, Anoroc Hospice Stategist.
For close to two decades, we’ve specialized in hospice marketing and in developing hospice strategies that have successfully increased hospice census and built awareness and brand loyalty for our hospice clients in overly competitive markets from coast to coast.
We are the original hospice marketing agency.
Anoroc conducts on-going research concerning hospice and the decision making process among hospice patients, hospice families, physicians, discharge planners, SNF, AL, CCRC etc. We’ve conducted focus groups with key hospice gatekeepers and have developed a unique understanding of:
- The obstacles of choosing hospice
- Hospice misconceptions
- Issues with early referral to hospice
- Gatekeeper concerns about hospice
- Family dynamics and the hospice decision
- Physicians frustrations, knowledge, understanding, affinity
- Physicians preferred tools of communication
- What physicians seek in a hospice partnership
- SNF, AL, CCRC – key motivators to choosing a hospice partner
- Gatekeeper needs, wants, desires
- Discharge planners’ frustrations, obstacles to gaining acceptance, level of understanding (breadth of care)
As part of our ROI analysis, Anoroc continually conducts communications audits on ‘typical’ hospice marketing/sales materials and their effectiveness with end targets including websites, collateral, video, sales teams, physician meetings, so on. The growing reach and influence of the Web has motivated additional research on the potential worth of social media and its role in hospice awareness, acceptance, decision process and marketing.
Our research has ‘shed new light’ on traditional hospice marketing and engaging today’s hospice gatekeepers. Through our in depth dialogues with hospice decision makers coupled with our background in marketing strategy, brand development, design and social influence marketing we’ve created tactics and communication strategies that successfully engage healthcare consumers in dialogues that demonstrate how profoundly hospice impacts the quality of life for those facing a life-limiting illness.